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After a regular Triple Black version of the Nike Air Max Deluxe Men's/Women's just hit retailers, the Swoosh is set to reprise the revered aesthetic’s role on the same silhouette with the addition of all over branding. While plain black is responsible for most of this shoe’s look, an iridescent element has been added to the piping around its heel and throat, giving the silhouette an additional aesthetic element.
Due in large part to the sneaker industry’s shift toward the adoration of everything from the 90s, the boisterous Nike Air Max Deluxe Shoes silhouette has enjoyed a resurgent 2018 campaign. While its traditionally-dazzling colors have hit shelves in spades, the Swoosh has also outfitted consumers with more laid back tastes as well. While a triple white version of the Deluxe already dropped earlier in the Summer, Nike now has plans to follow that up with a similarly-colored offering with the presence of an iridescent all-over graphic. From a far, it appears to just be a simple take on the wild NSW creation, but at a closer glance, bold NIKE branding is mixed into certain elements throughout its upper.
Here’s a surprise – Nike is bringing back the Nike Air Max Deluxe on Sale this year for the first time ever. Originally debuting in 1999, the Air Max Deluxe utilized the full-length Air unit from the 97 model, but with a completely redesigned upper that featured a sock-like neoprene upper, a molded heel, and a classic tongue construction. The Deluxe model never really got the recognition, but this flashy model made use of some wild colorways thanks to printed graphics on the aforementioned neoprene. The dotted lines that track around the shoe added to the sporty look of the shoe, while the TPU overlay added some structure to the model.
The shimmering textured upper features a combo of the two colorful metallic tones for a look that sits somewhere between space age and South Beach, while hot pink accents on the Nike Air Max Deluxe Outlet unit and branding provide a pop of bright contrast. The aforementioned black plastic overlays then arrive to rein in the colorful upper just enough and complete the look.
Initially releasing right before the turn of the millenium, Nike’s heavily slept on Buy Nike Air Max Deluxe silhouette enjoyed a resurgent 2018 campaign alongside other more popular models the likes of the Air Max Plus and the Air Max 98. Celebrating its 20th anniversary campaign in 2019, the Deluxe will likely experience even more of an uptick as the Swoosh has never shied away from emphasizing special years for its NSW offerings.